Apple finally stopped its music program, iTunes. The American technology giant will announce the closing of iTunes at the WWDC developer conference which starts on June 3.
iTunes has accompanied Apple users since 18 years ago. Since its introduction, the service has developed into a media giant, becoming a convenience store for users to purchase or rent media, including music, film and TV.
The Reason Behind Apple iTunes Shutdown
Apple plans to share various types of media by replacing iTunes with three applications. Music, TV and Podcasts are the three applications in question.
The new Music application is expected to take over the synchronization and management functions of Apple devices that users previously relied on for iTunes.
Apple has decentralized media library on the iPad and iPhone. Now, it’s just a matter of migrating Mac and MacBook through the next major software update expected to be released this year.
iTunes Golden Years, Now Just a Memory
As is known, iTunes successfully revolutionized the world of music software in the early 2000s. Former Apple CEO Steve Jobs said when iTunes first arrived on a Windows PC, “(iTunes) services are like offering a glass of ice water to someone in hell.”
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As quoted from Business Insider, the music platform helped boost the popularity of the Apple iPod because it was a convenient place to store burnt music from CDs that were purchased or digitally purchased at the iTunes Store.
But, because consumer preferences have changed over the years and Apple’s strategy has shifted to streaming services, the iTunes platform seems to have become a barrier. For example, Apple Music customers must access services on Mac through iTunes.
Having a standalone application for different streaming services can help Apple compete with Spotify or Netflix. The decision came as technology companies indicated that investment was growing in the upcoming Apple Music or Apple TV + services to offset the slowing hardware business.