There is also an assumption that Instagram is able to overhear on the user’s voice via the phone’s microphone.
So that they can quickly display ads about the things the users just talked about. Even though the advertised one had never been asked by the busy person on the internet.
Instagram CEO, Adam Mosseri, later spoke up about that claim in an interview. He dismissed the idea that the app overhears on the users for advertising purposes.
The showing of the ads that are relevant to the topic of chat by the app users is what he calls it as mere coincidence.
Another possibility, stated by Mosseri, is that the user’s own conversation may be triggered by the content on the internet. That was recently accessed so that it is still a top of mind in the mind.
“Top of mind may be unconscious and surfaced later. These things often occur very subtly,” Mosseri said. As quoted by KompasTekno from Digital Trends Web, Wednesday (6/26/2019).
Instagram shows ads based on user interactions and their interests on the app. These ads appear based on the accounts, photos or videos that are followed and liked.
Instagram also uses demographic data from its parent company, Facebook. After that sort users so the advertisers can specify more specific targets.
Other types of apps such as Siri’s digital assistant, Google Assistant, and Amazon Alexa listen to the users all the time so they can respond directly to the requests. This is, among other things, which might spark suspicion towards Instagram.
Mosseri also understood. “We don’t see your personal message, we don’t overhear on your conversation, it will be a big problem. But I know you won’t really trust me,” he concluded.