This concealment is still in the form of trials that will begin in Australia. This has been confirmed by Facebook on Thursday (9/26/2019) local time. The hide of the like and a number of reactions also apply to the advertising posts.
“We are running a limited test where, like, the reaction and the number of video views made personally on Facebook,” a spokesman of this platform said as quoted by CNET.
They added that the trial would gather feedback to understand whether this change would improve people’s experiences.
It is indicated in early September that they might experiment with hiding likes, after testing the Instagram approach this year.
In August, they said the Instagram test was intended to relieve the pressure of how many likes to post on Instagram. And that Facebook was excited about the test results at the start.
In July, reaction counts on Instagram were hidden in seven countries. Includes, Australia, Canada, Brazil, New Zealand, Ireland, Italy, and Japan.