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instagram trials likes

Instagram is reportedly running a trial to hide the count of the ‘Likes’ and ‘Views’ in 7 states.

This is done so that the users of Instagram not only focus on the count of likers or viewers of their photos and videos but also focus on the content and their stories.

“We are now running a trial that hides the number of likes and video viewers for several people in the following states: Australia, Brazil, Canada, Iceland, Italy, Japan and New Zealand,” said by the @instagram account on Twitter On Thursday (18/7).

In their tweet, Instagram attaches a sample test of the screenshot that contains a photo that has uploaded on an Instagram acc. On this screenshot, the ‘Like’ feature does not show how many people who like it. There are only the names of the access that like it.

“We want your friends to focus on the photos and videos that you share, not how much as you get,” said by them.

In this trial, the Instagram acc owner can still see their own likes by tapping on the list of people who like it. However, the followers will not be able to see how many likes they get.

Now, by hiding the number of ‘Like’ and ‘Views’, Instagram wants to rid the ‘pressure’ for the users on the app.

“We look forward to learning more about how this change might benefit everyone’s experiences on Instagram,” they said.

Australia and New Zealand’s Facebook Director of Policy, Mia Garlick, said that her company wants Instagram to be a place where people feel pleased to express themselves.

“We hope this trial will rid the ‘pressure’ of how many upload likes are received. So, you can focus on sharing the things you like,” Mia said as quoted by Vice site, Thursday (18/7).

She continued, the users can still see personally how well their upload performance and updates will not affect the analytical tools. Such as, ‘Insight’ and ‘Ad Manager‘ features that are often used by the business account users to measure account involvement they had.

Meanwhile, Mia said that her company would try to introduce this feature globally. But it would depend on how its acceptance during the trial period took place.

According to her, her company knows that people come to Instagram to express themselves and to be creative.

“And we want to make sure it’s not a competition,” said her.

For now, the steps taken by Instagram were welcomed because previously the social media app was criticized for its negative effects on mental health.

The United Kingdom’s Royal Society for Public Health survey in 2017 found that many of the Instagram users complained about high levels of anxiety and depression.

In fact, there are those who experience bullying and the condition of being afraid to miss the latest information (Fear of missing out/FOMO).


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