Go-Fitness: Gojek Collaboration with Doogether.
Because a healthy life is mostly what people are looking at the current era, Gojek has decided to make a partnership out of Doogether to form a new feature called Go-Fitness.
Doogether is known as a local application from Indonesia that provides online service on booking fitness studio and fitness class from all over the country. Seeing both were grown from the same place and so Gojek and Doogether collaborated for a better functioning. This movement was supported by Gojek’s latest data about their drivers and customers, about 11.000 drivers like to go for a fitness and around 600.000 Go-Food customers has ordered healthy foods on a daily basis in 2019.
Go-Fitness Partcipates in Healthy Life Management.
Since Doogether and Gojek have the same vision, this collaboration is to show they both are actively participating in people’s healthy life management. And another purpose of Go-Fitness is to make people have an easy access for fitness activities with better planning. It also seems users of Gojek in Indonesia reached a large total out from other on-demand application. And research data from Alvara Research Center shows that millennials choose Gojek’s features as their main choice in fulfilling their needs.
Currently Gojek’s ecosystem has grown into an effective platform for business partners to develop their business. Other features that helps them to grow are such as Go-Mall, Go-Give, and Go-News, as what Kristy Nelwan said (VP Corporate Communication of Gojek Group).
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