In the world of tech, Nokia is identical with the cellphones.
But in the future, the legendary brand might not only be found on handheld devices but also other types of goods. The clue can be seen from this brand which later appointed Global Icons as an agency for the “Nokia” brand license.
Later, the brand will be expanded to include the consumer electronics product category.
“Our experience will attract innovative industry players who are able to serve satisfying product experience, as users related with the brand (Nokia),” said by the Global Icons Europe Managing Director, David Williams, on his official blog.
Yet, as quoted by KompasTekno from the GSM Arena site, Sunday (9/29/2019), it is still unclear what kind of products will be attached to the brand by Global Icons. Given this brand’s leadership in the field of 4G and 5G antennas, maybe its products will later use components related to it. For example, drones.
In the world of mobile phones, the Nokia brand is owned by HMD Global. This company is who designs, makes, and markets mobile phones with that brand.
The product expansion strategy outside the phone is similar to what Xiaomi has done with its IoT and consumer electronics ecosystem. The difference, Xiaomi branded devices made by the Chinese company, while Nokia licensed its brand to other companies that manufacture products.