It’s a harsh year for Ubisoft
Ubisoft explained that their two big games this year were The Division 2 and Ghost Recon: Breakpoint did not perform well in the market. The game, which was released in March and October, was considered to be very far from their expectations.
Along with this year’s bad financial statements, Ubisoft also announced the delay of 3 games simultaneously, Watch Dogs: Legion, Rainbow Six: Quarantine and Gods & Monsters. The three release dates were delayed from the beginning of 2020 to around July – December 2020.
Through a press release, the CEO and co-founder Yves Guillemot acknowledged that they were underestimating the “games as live service” business tactics they had done in recent years. Because the previous game is regularly updated with content, there are still many players who are comfortable playing the game. As a result, the sequel of the game is difficult to attract the attention of fans and even ignored. He thinks that a period of 30 to 36 months is the right time to release a sequel, unfortunately, the time interval seems to be too short to optimize gameplay and build momentum as well as hype for the sequel.
Due to poor this year’s performance and a delay of 3 big games, Ubisoft shares have plummeted since Friday. After the release of the press release, shares of the French publisher have dropped 16% (via Business insider). This is the biggest decline ever faced by Ubisoft since April 2017.